Food packaging has changed dramatically over recent years and continues to follow this transition as we now move away from single use plastics. This is down to the increase in consumers purchasing groceries and takeaway food through online delivery services.
Takeaway packaging has become more environmentally friendly to meet the increase in demand. We know that takeaway packaging can greatly impact our eco-systems and the world around us so this is an important change for the better. However, because of this significant change and demand, modifications are taking place on a regular basis and there are several trends that you may like to keep up with in order to remain competitive in the food industry. Here’s what you need to know:
One of the biggest trends and probably one of the most important, is to ensure that your packaging is eco-friendly. Certain single use plastics will be banned from October 2023 in the UK, so it’s important to find the right alternative. Consumers are much more aware of the impact this packaging could have and so are choosing more sustainable and environmentally friendly options in order to do their bit.
Food services must consider how to use plastic free and biodegradable packaging in order to draw in their customers whilst ensuring that their packaging choices remain fully functional and that the customer has the best experience that they can.
Consumers are more likely to buy a food product that has clear and easy to read product information. For obvious reasons, they want to know what they will be eating and whilst a list of ingredients helps, other allergen information and the ‘fine print’ is essential when it comes to labelling. Not only does this ensure your consumers are making an informed purchase, but it helps to increase your brand awareness too.
A minimalist look has become a leading trend when it comes to food packaging design. Outlandish and chaotic designs are becoming a thing of the past and the simplistic approach with clear labelling is becoming the packaging of choice. This prevents over the top graphics from swaying customers choices and therefore focuses on the value of the product instead. A simple design such as these Kraft Boxes will provide a fresh, clean and neat look that could potentially reduce your processing costs.
Food packaging made from transparent materials is becoming a popular choice. Consumers are essentially eating with their eyes and are drawn to food packaged this way. This trend is not misleading the consumer, like a printed image could, and ensures your brand is honest, helping to build up a relationship with your customers. Transparent packaging such as these Vegware Salad Containers communicates the value of your product which can easily be identified. There is no guess work in the buying process and customers will receive exactly what they can see
As trends come and go, you’ll be able to try out different different food packaging bags and takeaway containers. This will allow you to ensure that your packaging is appealing and up to date to keep up with consumer needs.
Now is a good time for food services and providers to ensure their packaging is up to date and eco-friendly. This will provide increased customer satisfaction and boost your sales.